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This past month, we were able to confirm our suspicions that FY22 was a banner year for media placements, and we are trending upwards—increasing by 14% over the past four years—in terms of the quality of coverage as well.
Our latest update on the reputation strategy is focused on marketing and branding updates, reflecting work completed this past month with hints to what you can expect in the fall.
We’re three months further along our reputation strategy journey and much has happened since the last update.